Gaining and retaining your customers’ trust should always be your top priority! If you provide great services and great value to them continuously, they will remain loyal to you for years to come, but there is more you can do. The key to keeping a good relationship is establishing and maintaining an open communication channel 24/7, and your website is one of the best tools to do this. Your website should look the part and provide the latest information about your business, new available products and services, and especially it should showcase that you remain an industry leader. Keeping your image up to date means that your brand remains cutting edge, and your customers will feel proud and safe to have you as their partner of choice. Today, there is no excuse for having outdated information on a website, nothing looks worse than a site that is not secured, that contains broken links or pages that say coming soon. This can create uncertainty and distrust for your visitors, and give the impression that your business does not place the importance it should on its image. A bad looking site is a direct reflection that things are not going well in your business. On the other hand, keeping your website looking great, with content that is engaging, with advice and other useful information will tell your customers that your business is flourishing, and you will begin to earn a reputation as a source of valuable and trustworthy information, which in the long run will result in customer retention. Updating your website regularly will also help boost your search engine ranking, especially if your site contains top quality content. Things you can do to keep your website interesting: There are many ways to create and maintain strong and interesting content on your website. Incorporating blogs with interesting facts and data, your professional advise and opinion on subjects that relate to your industry, adding a gallery with great photos of your products or your newest completed projects, sharing testimonials from your happy customers, offering seasonal specials or promotions, posting awards and certifications your business has earned. These are just a few examples of the endless options available to keep your visitors coming back to you. Not only will they come to find out what is new, but your business will also appear more credible, abreast with industry trends and you will have the opportunity to be in direct and ongoing communication with your audience. This is priceless! Offer convenience to your website visitors: Your customers want a fast and convenient experience. Nowadays convenience will actually make or break a deal! Things like accepting online payments, having a shopping cart on your website and offering either local deliveries or curbside pick-up options, the ability to schedule appointments with you, to download coupons, get quick and helpful tips, activate a call directly from your site to you without having to look up your phone number, chat via your website, email you from your website’s contact form, there is so much you can do through your website in order to facilitate your clients’ experience with you. Call them to action, give them a great experience and they will love you forever! Use your website to show your business is constantly improving: Having key information available on your website is crucial. For example, telling your audience you are diversifying and offering new products or services, informing them that you have hired new personnel to improve your operations, sharing that your brand is getting great recognition, showing that you are participating in a conference or event, showing you are increasing your social media followers, these are all important news and facts that will reflect you are running a successful business, one that is constantly finding new and better ways to enhance your customers’ experience. Evolving for your customers means you care, and your website should show it.

Experiencing good times? continue marketing, going through some bad times? Bump up your marketing.